Master of Fine Arts, Media Design, Brand Development, Branding Identity Project:
This project is for a fictitious company called Rainy Day Toys. Rainy Day Toys is a Madison, Wisconsin based company that specializes in wooden toys and books for preschool children ages 1-4. After being given a Request for a Proposal (RFP) we were to create a Keynote presentation designed for the client and then exported to video. Following are some of the screenshots from the project; the actual presentation is the last file.
This is the visually engaging title slide to the Rainy Day Toys presentation.
Logo development started with understanding that Rainy Day Toys was a high quality timeless toy that would unleash a child’s imagination. The iconic symbol needed to represent a past when children enjoyed playing and reading in the house when there were no digital devices. The idea behind the logo was to show the company’s values and quality through simplistic visual representation that would be memorable and appropriate for the toys. Several designs were considered.
Through careful graphic and type exploration the personality of your company emerged to give Rainy Day Toys an immediate recognizable design that would resonate in the mind of consumers. The logo’s duckling represents the child ready for exploration and imagination that will be unlocked by the bold idea of quality and timeless toys. The tagline Imagination, Creation and transformation are the steps a child will take through vision learning and growth.
Theses are examples of logo applications for the branding products. Developing the packaging and application strategy furthers the differentiation of the brand. This gives the brand an advantage by advertising on merchandise that will reach further than the typical target audience. The primary target audience are parents and grandparents.
This is the finished Rainy Day Toys presentation.
