Design Strategies and Motivation
This course revisits the concepts and projects developed in the previous courses. To further master professional development and gauge competency into real-world solutions a design committee reviewed work and established specific areas for further development. The feedback conveyed information and offered an opportunity for reinforced learning into existing strengths allowing for implementation of revised work over a nine-week period following a formulated plan that researches various issues that were identified.
Rainy Day Toys
About the Rainy Day Toys Logo Project:
Rainy Day Toys is a small, independently owned start-up retail store that specializes in wooden toys and books for pre-school children. A visual identity was needed to help bring their brand to life.
Rainy Day Toys Logo Solution:
The brand identity needed to be refined. The text “Rainy Day” and “Toys” were disjointed and needed to form a more cohesive look to establish a finished brand identity. Additionally, the tagline “Imagination, Creation, Transformation” was too small and when reduced in size the readability of the text would diminish. To improve the original design the space beneath the entire logo was used for the tagline and the same font family (Gill Sans) as in “Toys” was used for its easy readability. The second change to the words “Rainy Day” unifies the logo by connecting the font family and location of the text to the word “Toys” removing the disjointed feeling.
Example of the Rainy Day Toys Logo on a sales tag.
Sea Turtle Benefit Concert Logo and Motion Graphic
About the Sea Turtle Benefit Concert Logo and Motion Graphic Project:
Sand Jam is a live benefit concert that will raise awareness for sea turtles with the proceeds going to the education and sustainment effort necessary in stopping the decline of sea turtles. The sea turtle concert needed a visual identity and motion graphic that mimicked the moodboard from their web site.
Completed moodboard.
Sea Turtle Benefit Concert Logo and Motion Graphic Solution:
The refined Sand Jam Sea Turtle benefit concert logo revisits the original moodboard. The moodboard conveys a feeling of care-free living and a Caribbean beach vacation where coastal living gives way to concerns that impact the sea turtle and their natural habitat. The updated logo design leads to the original selection from the moodboard itself where the sea turtle is freeform drawn and reverberates the essence of the moodboard through color, style and form. The motion graphic adapts the new logo with the same updated color scheme to realign all elements through look, feel, and messaging into one cohesive design. The finale of the Sand Jam video promotion reveals the updated motion graphics where water ripples give life to the logo. The revised version creates a genuine emotional connection to the motion graphic and ocean through a more natural ripple water effect. The new updated version of the motion graphic makes a better correlation to the moodboard and the ocean water. The small water ripples spread out into large smoother relaxing ripples that uncovers the new logo.
Example of the Sand Jam Sea Turtle logo with an ocean background.
